10 year anniversary sale discount up to -70%
Autumn Collection
At James & Sarah London, our new Winter Collection has arrived. Crafted with comfort, quality and timeless British style, our pieces are designed to keep you warm while looking effortlessly elegant this season. Discover cosy essentials, refined layers and modern winter favourites—made to elevate every cold-weather moment.
Browse our collection below and explore the full range.
MOST LOVED COLLECTIONS
OUR FAVORITES
Meet James & Sarah
At James & Sarah London, everything begins with a shared love for fashion and the belief that style should feel personal.
From a young age, James and Sarah were drawn to design, textiles, and the way clothing can influence confidence. Both studied fashion, design and business before building individual careers within the UK fashion industry.
After years of gaining experience, they eventually crossed paths — first as colleagues, then as partners in life. With their combined eye for detail and passion for timeless British style, they made a bold decision: to create a brand of their own. A brand built on quality, honesty, and the kind of clothing people genuinely love to wear.
More than a decade later, James & Sarah London has grown into a trusted name with thousands of happy customers and countless inspiring projects. Their mission has always remained the same:
to stay ahead of trends, craft high-quality pieces that stand the test of time, and offer a shopping experience that feels warm, personal and truly customer-focused.
For James and Sarah, fashion isn’t just about clothing —
it’s about helping every customer feel confident, valued and effortlessly stylish in their own unique way.
What our customers have experienced
★★★★★“Great service from James & Sarah London. The fit is perfect and you can really feel the personal touch behind the brand.”
Helen T.
London – 12 hours ago
★★★★“My order arrived beautifully packaged and in excellent condition. The quality of the fabric is even better than expected.”
Margaret C.
Manchester – 1 day ago
★★★★“I’m truly impressed with the attention to detail. Everything was neatly wrapped, smelled fresh, and was ready to wear straight out of the box.”
Louise B.
Birmingham – 2 days ago
★★★★★“Fantastic experience! The items feel high-quality and it’s clear that James & Sarah London genuinely cares about their customers.”
Olivia R.
Leeds – 3 days ago
★★★★★“My package arrived safely and beautifully presented. James & Sarah London makes online shopping feel personal, thoughtful and trustworthy.”
Helen P.
Liverpool – 5 days ago
